What's on our minds.

Dec18

The Value of a PURL

Value of a PURL blogIMAGE

No two pearls are alike—and neither are two PURLs. You may have heard this homophone for the popular gemstone in reference to digital marketing campaigns. The acronym refers to “personalized URLs,” or unique web addresses. The concept is relatively simple (at least in comparison to its execution): each target has an exclusive code attached to [...]

Posted in Analytics, Creativity, Culture, Data, Design, Digital, Healthcare Communications, SEO, Strategy, Technology | Leave a comment
Dec11

Now That’s a Vision

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In our business, we often help our clients to develop and navigate their corporate vision. If done well, the vision of the company is aspirational, achievable, and distinctively ownable. Far too often when reading a company’s vision statement, you feel that you could simply replace Pharma Company A with Pharma Company B, and might at [...]

Posted in agency life, Branding, Creativity, Culture, Design, Great Ideas, Marketing, Networking, Partnerships, positioning, Strategy | Tagged | Leave a comment
Dec3

Stories to Tell: Facebook for Health Care Brands

Stories to Tell Facebook for Health Care Brands BLOG Image2

We all know Facebook is a powerful storytelling platform for brands. But in health care, FDA regulation and privacy rules often leave us watching our counterparts in consumer marketing with jealousy. A recent example of our work with Hackensack University Medical Center demonstrates not only that health care brands can carry out effective content strategies [...]

Posted in Apps, Brand Awareness, Branding, Culture, Digital, Healthcare Communications, Social Media, Strategy | Tagged | Leave a comment
Nov21

The Glue in Life, and the Agency

glue

What’s the glue in your life? For me it is fitness. Running, triathlon, setting goals, eating clean, and having a training plan. That’s the glue that keeps it together for me, the hub around which my world revolves. When I am working towards a new goal, it makes me more balanced, positive and happy. For [...]

Posted in agency life, behavior change, Clients, Culture, Health & Wellness, Healthcare Communications, Networking, Public Relations | Leave a comment
Nov12

Ebola Goes Viral

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“It’s like the film with Dustin Hoffman and the monkeys,” said the woman next to me on the tube the other day. “No, it’s more like that other film with the monkeys,” said her companion. “The one where animal rights protestors release them and unleash a zombie virus on the UK.” The truth, thankfully, is [...]

Posted in Creativity, Culture, Design, Digital, Health & Wellness, Healthcare Communications, Media, Social Media, Strategy | Tagged | Leave a comment
Nov6

Are You Listening?

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From predictive sentiment analysis and word association to audience profiling and message personalization, social listening techniques are helping healthcare marketers translate everyday conversations into brand positioning strategies, outreach programs, and relevant online content. With the exponential growth in social sharing and social media, we posed the question, “Are You Listening” to the healthcare industry during [...]

Posted in Analytics, Branding, Data, Digital, Social Media, Statistics, Technology | Leave a comment
Oct29

Exploring the Programmatic Opportunity in Healthcare Professional Media

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You don’t have to be an expert in the intricacies of programmatic media buying to understand the rapid adoption of this latest innovation in the online advertising space. According to a recent AOL survey, 76% of advertisers buy display banners via programmatic across all industries and an estimated 9.5% of the total online media investment [...]

Posted in advertising, Design, Digital, Digital Advertising, Healthcare Communications, Marketing, Media, Media Placement | Tagged | Leave a comment
Oct22

Epic Tales of Marketing Storytelling

Story Telling BLOG

Storytelling in marketing isn’t new. In fact, brand stories have anchored some of the best marketing, advertising, and public relations campaigns since the invention of, well, brands. Marketers love stories, and not just because stories position their brand in a positive scenario. Us marketing types are creative and want to express ideas and touch emotions. [...]

Posted in behavior change, Branding, content marketing, Content Strategy, Creativity, Culture, Healthcare Communications | Tagged | 2 Responses
Oct17

At Face Value

At Face Value Image

The recent 60 Minutes episode on the “eye popping” cost of cancer drugs painted pharmaceutical manufacturers and community oncologists as greedy scoundrels only interested in making huge profits at the expense of desperate cancer patients. Reporter Lesley Stahl keyed in on a common target in the debate over rising healthcare costs—drug price, and a new [...]

Posted in Culture, Health & Wellness, medical affairs, Medical Education, Medicine, Patient Communications | Tagged | Leave a comment
Oct14

Learning From a Physician First Hand

Kareem Blog Image

My name is Kareem Royes and I just completed my first year in medical school. I’ve had the opportunity to return to OCHWW Planning this past summer. Over the past year, I have worked very closely with different physicians in the hospital setting, which has allowed me to gather some new insights that I am [...]

Posted in Culture, Education, Healthcare Communications, Physician Communications, Sales Reps, Technology | Tagged , , , | Leave a comment