What's on our minds.

Feb26

Twitter and Google Forge Deal That Reintroduces Tweets to Google Search Results

Social Search Blog Image_

This article was co-authored by Buddy Scalera from Ogilvy CommonHealth – Parsippany, NJ. Twitter announced recently that it will be providing Google with access to its microblogging service for search indexing. Although Twitter activity appears in Google’s search results now, the staggering volume, more than 6,000 tweets per minute, makes crawling and organizing the data [...]

Posted in advertising, Analytics, Branding, Data, Design, Digital, Healthcare Communications, SEO, Social Media, Statistics, Strategy, Technology | Leave a comment
Feb20

Idea Is King, Guard It With Your Life

OHW Blog Image 2.20.15

“In the dizzying world of moviemaking, we must not be distracted from one fundamental concept: the idea is king.” – Jeffrey Katzenberg, former Disney Chairman (’84-’94) This fundamental concept also holds true in healthcare communications. All great work starts with a great idea. But arriving at a great idea is not enough. In our highly scrutinized [...]

Posted in Branding, Creativity, Culture, Design, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Media | Leave a comment
Feb12

So What’s Your EHR Strategy?

EMR Blog Image2

As pharmaceutical marketers, we no longer live in a world of traditional marketing where we can cast a wide net and hope we’re engaging with the right customers. We need to move communications to where our physicians are. Additionally, pharmaceutical companies have shifted away from traditional face-to-face tactics to more digital interactions, spending 25% of [...]

Posted in behavior change, Data, Design, Digital, Health & Wellness, Healthcare Communications, Physician Communications, Research, Strategy, Technology | Tagged | Leave a comment
Feb6

Expensive medicines and where it’s all going?

Aussie Blog Image2

The Australian Commonwealth spending on PBS drugs is currently around $9 billion AUD per annum.  It is forecast to be over $15 billion by 2023. We are seeing this upward trend due to the increasing incidence of chronic illnesses and conditions, the ageing population of Australia and the cost of new PBS medications. We know [...]

Posted in behavior change, clinical trials, Culture, Data, Health & Wellness, Managed Care, medical affairs, Medicine, Pharmaceutical, Science | Leave a comment
Jan21

How to Have Your Digital Gadgets and Sleep Too

Haley Dix Blog Thumbnail Small

I am not one to make New Year’s resolutions, but this year I thought maybe I should go back to using a regular alarm clock and turn my digital devices off an hour before going to bed. Recent studies have proven that our beloved electronics may hinder sleep. Although this resolution could be quite beneficial, [...]

Posted in Apps, behavior change, Culture, Digital, Media, Technology, Work-life | Tagged | Leave a comment
Jan16

Lessons From a Wise Cat

Knowledge Sharing Image Blog

Two cats race up a flight of stairs and make a sharp turn, where a large open space sits beneath a single handrail. One plunges through the open space and falls to the ground floor underneath. The other, keen to avoid his brother’s fate, screeches to a halt in front of the opening, just in [...]

Posted in Data, Design, Digital, Healthcare Communications, knowledge management | Tagged | Leave a comment
Jan7

Computational Lexical Analyses and the Modern Era of Wordsmithing

Writing Blog Image

In a world fast becoming more interested in, impressed by, and capable of producing brilliant digital imagery, I’m the unfortunate one who gets to sit here and try to remind everyone that words still matter. Excited yet? Give me four minutes of your time, this is a brief post. We work in what is first [...]

Posted in advertising, Branding, copy writing, copywriting, Creativity, Culture, Design, Digital Advertising, Healthcare Communications, Strategy | Tagged | Leave a comment
Dec18

The Value of a PURL

Value of a PURL blogIMAGE

No two pearls are alike—and neither are two PURLs. You may have heard this homophone for the popular gemstone in reference to digital marketing campaigns. The acronym refers to “personalized URLs,” or unique web addresses. The concept is relatively simple (at least in comparison to its execution): each target has an exclusive code attached to [...]

Posted in Analytics, Creativity, Culture, Data, Design, Digital, Healthcare Communications, SEO, Strategy, Technology | Leave a comment
Dec11

Now That’s a Vision

visionary_governance

In our business, we often help our clients to develop and navigate their corporate vision. If done well, the vision of the company is aspirational, achievable, and distinctively ownable. Far too often when reading a company’s vision statement, you feel that you could simply replace Pharma Company A with Pharma Company B, and might at [...]

Posted in agency life, Branding, Creativity, Culture, Design, Great Ideas, Marketing, Networking, Partnerships, positioning, Strategy | Tagged | Leave a comment
Dec3

Stories to Tell: Facebook for Health Care Brands

Stories to Tell Facebook for Health Care Brands BLOG Image2

We all know Facebook is a powerful storytelling platform for brands. But in health care, FDA regulation and privacy rules often leave us watching our counterparts in consumer marketing with jealousy. A recent example of our work with Hackensack University Medical Center demonstrates not only that health care brands can carry out effective content strategies [...]

Posted in Apps, Brand Awareness, Branding, Culture, Digital, Healthcare Communications, Social Media, Strategy | Tagged | Leave a comment