What's on our minds.

Mar11

Reality-based research – do you know what it is really all about?

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Ogilvy CommonHealth Behavioral Insights’ VP, client services, Ashli Sherman, maps out the advancements and opportunities for marketers to adopt behavioral research as a source of valuable insights. To learn more, check out our recent white paper, Top 7 Insights from Years of Observing Real-world Healthcare Communication.

Posted in advertising, behavior change, Brand Awareness, Clients, Creativity, Design, Great Ideas, Health & Wellness, Healthcare Communications, Innovate, Patient Communications, Patient Recruitment, Physician Communications, Social Media, Strategy | Leave a comment
Feb24

More Than Just an Office Move…Much More

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Our Ogilvy Healthworld team recently made the move to a new facility on London’s historical South bank. The UK team’s CEO, Matt de Gruchy, reflects on the move and how the new office space is contributing to the robust creative culture of our Ogilvy family.

Posted in advertising, agency life, Art, behavior change, Clients, Creativity, Culture, Design, Great Ideas, Health & Wellness, Healthcare Communications, Strategy, Work-life | Leave a comment
Feb10

Don’t Worry, Be Monkey

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Ogilvy CommonHealth Asia Pacific’s managing director, Rohit Sahgal, examines the health and behavior changes that occur for millions during two major cultural traditions: the Lunar New Year and India’s Kumbh Mela pilgrimage.

Posted in Access, behavior change, Culture, Great Ideas, Health & Wellness, Healthcare Communications, medical affairs | Tagged | Leave a comment
Feb5

Follow Me on Instagram

Social media is here to stay. Arjun Patel, analyst at Ogilvy Healthworld Marketing Analytics & Consulting in New York, explains how healthcare companies can embrace social media as a critical marketing tool for interacting with audiences.

Posted in advertising, behavior change, Content Strategy, Creativity, Digital, Global Marketing, Healthcare Communications, Social Media, Strategy | Leave a comment
Feb2

For Optimized Brand Strategies, Look to Market Research

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The most impactful brand strategies live in a balance between creativity and effectiveness. Ogilvy CommonHealth Market Access’ SVP, market research and strategy, Lori Gittleman, examines the crucial role of market researchers to drive effectiveness through the process of gathering facts, give them meaning, and make actionable recommendations for clients.

Posted in advertising, agency life, Branding, Clients, Content Strategy, Data, Healthcare Communications, Marketing, Medical Education, Patient Communications, Research | Tagged | Leave a comment
Jan25

Top Picks From CES 2016

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Ogilvy CommonHealth’s Ashley Evens and Nelson Figueiredo deliver their first-hand perspectives on the most thought-provoking healthcare technologies on display at CES 2016 including holograms, virtual reality, wearables, and more.

Posted in advertising, Augmented Reality, behavior change, Brand Awareness, Branding, Consumer Electronics Show, Creativity, Culture, Design, Digital, Global Marketing, Great Ideas, Healthcare Communications, Patient Communications, Physician Communications, Technology, Wearable Health Technology | Leave a comment
Jan15

Stuck in My Head

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Great creative work can stick with people for a lifetime and iconic advertisements still resonate with today’s audiences. Ogilvy Healthworld’s assistant account executive, Alexis Poindexter-Jenkins, examines how “great creative” can leave a lasting impact on our shared human experiences.

Posted in advertising, behavior change, Branding, copywriting, Creativity, Design, Great Ideas, Health & Wellness, Marketing, Media, Strategy | Leave a comment
Jan8

Viewpoints @ CES: Joe Youssef

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Right now some of the most innovative technologies are being unveiled at the 2016 Consumer Electronic Show (CES). We sat down with Joe Youssef, engagement strategist at Ogilvy CommonHealth and a veteran of CES, to discuss how this event is shaping the future of how we interact with technology.

Posted in Apps, Augmented Reality, Consumer Electronics Show, Culture, Digital, Health & Wellness, Innovate, Social Media, Technology, Wearable Health Technology | Tagged , | Leave a comment
Jan7

How Saying Thank You Can Transform Your Career

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“Thank You” Two simple words have the power to transform an organization into a family. Ogilvy CommonHealth’s senior copywriter, Amy Gross, explores the power of practicing mindfulness, being thankful, and how expressing gratitude can empower teamwork.

Posted in agency life, behavior change, career decisions, Culture, Ethics, Great Ideas, Health & Wellness, leadership, Work-life | 2 Responses
Dec22

Machines Learning Marketing

It seems all of our technologies have become “smart” these past few years. From recognizing musical tastes to understanding purchasing habits, “machine learning” has the ability to record much more than past behaviors. Ogilvy Healthworld in New York’s senior analyst, Andrew Van Aken, examines the opportunities for marketers to better understand “machine learning” and gather intuitive and valuable insights from consumers.

Posted in Analytics, behavior change, Content Strategy, CRM, Customer Relationship Marketing, Data, Design, Digital, Digital Advertising, Healthcare Communications, Marketing, Social Media, Statistics, Strategy | Leave a comment