What's on our minds.

Apr17

Multi-Screen Is the New “Mobile First”

screens

For the past few years, “Mobile first!” has been the rally cry of marketers. The idea was to design websites and ads to work on mobile devices first to account for the growing smartphone- and tablet-using audience. But mobile first is already obsolete; if your strategy doesn’t have multiple screens in mind, then your strategy [...]

Posted in advertising, content marketing, Content Strategy, Creativity, Data, Digital, Digital Advertising, Healthcare Communications, Media, Multi Channel Marketing, Strategy, Technology | Tagged , , , , | Leave a comment
Apr15

Mindfulness: An Age-Old Concept in a Bright, Shiny New World

yoga office

If you asked others to define mindfulness, you’d likely hear a variety of responses, the most common of which might be relating the term to a Buddhist concept. Mindfulness indeed originated thousands of years ago, and for those who conceptualize it this way, a quote from the well-known author Thich Nhat Hanh illustrates the point [...]

Posted in agency life, behavior change, Creativity, Health & Wellness, Mental Health, Personal Reflections | Tagged , , , , | Leave a comment
Apr10

The Cycle of DTC

bluesky

The history of DTC advertising (and by that I mean all consumer/patient outreach, not just TV), has seen a number of highs and lows over the years. When campaigns first launched in the late ’90s and early 2000s, we watched as pharma marketers and their agencies worked to create brands out of medicines that, quite [...]

Posted in advertising, Creativity, Direct-to-Consumer, Healthcare Communications, Media, Personal Reflections | Tagged , , , , | Leave a comment
Apr8

Mad People…and the Cadillacs That Drive Them

thumbnail BRUNE

It was recently brought to our attention that the “American way” is rooted in a belief that hard work in the pursuit of “stuff” is how we do things…and central to what makes us exceptional. In fact, nothing is (apparently) more foreign to us than the thought of being away from work for more than [...]

Posted in advertising, agency life, career decisions, Culture, Personal Reflections, Work-life | Tagged , , , | Leave a comment
Apr3

Benefits of Rich Media

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The digital pharmaceutical advertising market is proving to be a growing and changing market.  Gradually over the past couple of years, more innovative tactics have become more relevant. Rich media is one tactic that has become more widely accepted not only by pharma companies and advertisers, but also by publishers. Some of you may be [...]

Posted in advertising, Analytics, Data, Design, Digital, Digital Advertising, Healthcare Communications, Media, rich media, Strategy, Technology | Tagged , , , , | Leave a comment
Apr1

Knowledge Management

knowledge is power

Ignoring the fact that Australia is a very long way from the UK and that I have an intense fear of spiders, snakes and sharks, I recently took a trip Down Under.  My Aussie mates (actually mostly British ex-pats but all of whom have developed that distinct accent of turning every statement into a question) [...]

Posted in Data, Efficacy, Healthcare Communications, knowledge management, Learning | Tagged , , , | Leave a comment
Mar27

What the WWE Taught Me About Persona Development

AngeloCampano_WWE

I grew up watching WWF (now WWE) wrestling. Every Saturday morning I would rush through my morning breakfast with excitement to see all of my larger-than-life heroes. The sights of Hulk Hogan, “Macho Man” Randy Savage, The Ultimate Warrior, and Ricky “The Dragon” Steamboat enthralled me to a point where I was lost in appearance [...]

Posted in Analytics, content marketing, Content Strategy, CRM, Customer Relationship Marketing, Digital, Marketing, Physician Communications, Strategy | Tagged , , , , , , | Leave a comment
Mar25

SXSW 2014: True Potential of Social Media in Healthcare Is Still Ahead of Us

sxsw logo

Over a single-week period, SXSW Interactive hosts hundreds of presentations and panels. What was interesting to note this year, compared to the last few, is that a large percentage of healthcare discussions were now hosted on the stages of the two main convention centers, alongside all major celebrity keynotes. Among many trends and ideas that [...]

Posted in Apps, Data, Digital, Healthcare Communications, Physician Communications, Social Media, SXSW, SXSW Interactive, Technology | Tagged , , , , , , , , , | Leave a comment
Mar21

The Future of Wearables at SXSW 2014

SXSW_Logo_2013_BlackBG_CS

As you might have imagined, the conversation around wearables was booming at SXSW this year.  But they weren’t talking about FitBit or Fuelband as you might expect.  They were talking about what comes next, after we’ve quantified our surface vitals. “I got bored with how many steps I walked every day and quickly got used to [...]

Posted in behavior change, Data, Digital, Healthcare Communications, SXSW, Wearable Health Technology | Tagged , , , , , | 2 Responses
Mar20

The Best of SXSW 2014

sxsw logo

I could give you a top 10 list or a top 5 list of what was best at SXSW. That would be great if I were trying to convince you of why attending SXSW is an amazing learning experience. However, what I’d like to provide is the best single thing I learned, and get into [...]

Posted in Digital, Healthcare Communications, Media, Physician Communications, SXSW, Technology | Tagged , , , , , | Leave a comment