What's on our minds.

Jul23

Curiosity Taught the Cat

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“An endless trail of ideas floats in the ether. You will only see them if you are curious.” I read this in The Eternal Pursuit of Unhappiness book all Ogilvy employees know and love. It got me thinking about curiosity—one of David Ogilvy’s eight habits. Is curiosity an important skill to have in the healthcare [...]

Posted in agency life, behavior change, Blogging, Culture, Education, Healthcare Communications, Work-life | Tagged , , , , , | 1 Response
Jul16

“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It

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It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda hurts. Good God I have to pee. I could probably snooze for like fifteen more [...]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Patient Communications, Self-monitoring, Technology | Tagged , , , , , | Leave a comment
Jul9

Is Print Dead?

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A lot has changed in print production since I entered advertising in 1987. Back in the day, printing was a form of art. A good printer was worth his or her weight in gold. But how times have changed! Especially within the last four to five years. Art has taken a back seat, and it [...]

Posted in advertising, content marketing, Customer Relationship Marketing, Digital, Digital Advertising, Direct-to-Consumer, Media, Personal Reflections, Social Media, Technology | Tagged , , , , , , , | Leave a comment
Jul2

FDA Social Media Draft Guidance Released June 2014

fda

Leading up to its final guidance to be released in July 2014, the FDA has released draft guidance on how pharmaceutical companies and medical device manufacturers should interact with social media platforms with regard to fair balance and brand messaging. The first part of the recently released recommendations is focused on how companies post advertising [...]

Posted in advertising, content marketing, Digital Advertising, Health & Wellness, Healthcare Communications, Marketing, Social Media, Technology | Tagged , , , , | Leave a comment
Jun26

Brain Candy: Byte-sized Creative Inspiration for Digital Minds—1st Edition

GKblog

What I love about being an advertising creative is the eternal search for creative stimulus. Always on the search for something that turns your mind on, makes you “think different” and gets you excited to show your co-workers like it was a grade school show-and-tell. But it’s this stimulus, or this search for stimulus, that [...]

Posted in advertising, Branding, Creativity, Culture, Digital, Digital Advertising, Humor, Media, Video | Tagged , , , , , | Leave a comment
Jun18

The Movement Toward “Pill Plus”

extramile

Historically, the relationship between manufacturers and payers has been transactional in nature. Payers needed to work with many manufacturers to meet financial objectives. With markets like hypertension and cholesterol at their prime and filled with branded agents, contracts benefiting both parties were the No. 1 priority. The majority of the discussions were branded, and there [...]

Posted in Brand Awareness, Customer Relationship Marketing, Healthcare Communications, Learning, Patient Communications, Personal Reflections, Pharmaceutical | Tagged , , , , , | 2 Responses
Jun18

How To Milk a Horse

milk

It’s not very often I find myself marveling at a brand’s attempt to “co-opt” an opportunity or marketing “tie-in” to generate awareness and grow their brand. But I’ve really got to give it to GSK and their brilliant tie-in to California Chrome and the Belmont Stakes. They did not horse around and brilliantly seized the [...]

Posted in advertising, Brand Awareness, Branding, Marketing, Partnerships, Personal Reflections, Public Relations | Tagged , , , , | Leave a comment
Jun11

My First Experience Working on a New Business Pitch

FinishLine

At first I was apprehensive about working on a pitch. And by apprehensive, I mean…terrified. I heard about the sleepless nights. I heard about the weeks in overdrive. I heard about the soul-stealing, confidence-crushing monster (perhaps known by others as a time crunch). I imagined myself going into crisis mode…which isn’t pretty, let me tell [...]

Posted in advertising, agency life, career decisions, Culture, Healthcare Communications, Learning, Personal Reflections, pitching, Strategy | Tagged , , , , | Leave a comment
Jun4

The Future of Journalism

reporter with cam

Watching the BBC news the other night, my partner Ben turned to me and asked, “What’s wrong with that reporter’s eyes? It looks like he’s checking himself out in a mirror somewhere.” He was right, the reporter was checking himself out, but it wasn’t in a mirror – he was looking at himself in the [...]

Posted in Blogging, Digital, Healthcare Communications, Media, Public Relations, Social Media, Strategy, Technology, Video | Tagged , , , , , | Leave a comment
May29

A Patient is a Virtue

sales reps and docs

In the age of WebMD, Everyday Health, and Facebook, consumers are more informed and involved in their health than ever before.  And with social media infiltrating every aspect of their lives, they are now more vocal than ever.  Patients can – and in most cases are willing to – tell you what you want to [...]

Posted in Branding, Creativity, CRM, Data, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Learning, Marketing, Pharmaceutical, Strategy | Tagged , , , , | Leave a comment