What's on our minds.

Aug26

Plus ça change, plus c’est la même chose

Dave Chapman Blog Image August 2015 ED

In an ever-changing industry landscape, Ogilvy CommonHealth Worldwide’s EVP, Global Business Integration and Intelligence, David Chapman, explores the elements of agency life that are essential to remain as the foundation of developing exceptional relationships inside and outside of an organization.

Posted in advertising, agency life, Clients, Culture, Customer Relationship Marketing, Great Ideas, positioning | Leave a comment
Aug21

Helping Clients Navigate Compliant Communications for FDA-regulated Products

Helping Clients Navigate Compliant Communications for FDA-regulated Products IMAGE_ED

Ogilvy CommonHealth’s director of engagement strategy, Brandie Linfante, breaks down the most recent changes to Google’s paid search engine advertising policies and what this means for healthcare marketers.

Posted in advertising, Analytics, Apps, Brand Awareness, Branding, Clients, Content Strategy, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Patient Communications, Physician Communications, SEO, Statistics, Strategy, Technology, Uncategorized | Tagged | Leave a comment
Aug14

The Client’s Always Right…Except When They Aren’t

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Darlene Dobry, managing partner of Ogilvy CommonHealth Worldwide in New Jersey, delivers her insights about how agencies can foster successful client relationships built on trust, truth, transparency, and respect.

Posted in advertising, agency life, behavior change, Branding, career decisions, Clients, Creativity, Culture, Design, Health & Wellness, Healthcare Communications, Learning, Partnerships, Strategy | Leave a comment
Aug5

Immunotherapy: Has the Answer to Cancer Been Inside Us All Along?

Immunology Blog Image ED

VP, group copy supervisor at Ogilvy Healthworld in New York, Lawrence Hannon, explores how the explosion of immunotherapy advancements have changed the way we look at oncology treatments.

Posted in clinical trials, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Pharmaceutical, Physician Communications, Strategy | Tagged , | 1 Response
Jul15

Illuminate the Customer Journey With Data and Analytics

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Ogilvy Healthworld’s senior director of marketing and analytics, Iyiola Obayomi, discusses how big data analysis can enhance a marketer’s understanding of audiences throughout the customer journey.

Posted in advertising, Analytics, behavior change, Data, Design, Digital, Healthcare Communications, Marketing, Physician Communications, Strategy, Technology | Leave a comment
Jul2

Does Size Always Matter?

Social Network Blog Image_ED

Ogilvy HealthPR in London’s account director, Nicola Kent, explores the importance of active engagement as pharma companies embrace social media as a means to reach various audience segments.

Posted in advertising, Apps, behavior change, Brand Awareness, Branding, Content Strategy, Culture, Data, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Public Relations, Social Media, Strategy, Technology | Leave a comment
Jun22

Google Changes Search Ad Format For Pharma Brands

Search-For-Pharma

Ogilvy CommonHealth’s SVP, director of engagement strategy, Chris Cullmann, breaks down what pharmaceutical companies need to know about the newest update to Google’s Search Ad format.

Posted in advertising, Analytics, Apps, content marketing, Content Strategy, copywriting, Creativity, Data, Design, Digital, Digital Advertising, Healthcare Communications, Media, Media Placement, Pharmaceutical, SEO, Social Media, Strategy, Technology | Leave a comment
Jun11

The Next Phase of Pharmaceutical Value Propositions Needs to Include the Real Meaning of Synergy

Synergy Blog Image

Ogilvy CommonHealth Payer Marketing’s SVP, business intelligence and analysis, Stephen Lubiak, examines the opportunity for pharmaceutical manufacturers to lend significant credibility in clinical research and highlight synergy to demonstrate value to stakeholders.

Posted in clinical trials, Data, Education, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Pharmaceutical, Science, Strategy, Technology | Tagged | Leave a comment
Jun5

A Case Study: Unlearning

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Ogilvy CommonHealth Creative team’s associate copywriter, Uchechi Iroha, explores the concept of unlearning and the importance of making mistakes.

Posted in advertising, behavior change, Creativity, Education, Experiment, Great Ideas, Innovate, leadership, Learning, Marketing, Mistakes, Personal Reflections, Self-monitoring, Unlearning | Tagged , , , , , , , , | Leave a comment
May28

Satisfying Patient Needs Across Generations via Patient Portals

Monica Wong Blog Image

Monica Wong, senior analyst at Ogilvy CommonHealth Worldwide’s Analytics group, explains how digital patient portals can address the needs of patients across various age groups and how marketers can leverage these tools to engage with patients.

Posted in Analytics, Data, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Technology, Wearable Health Technology | Leave a comment