What's on our minds.

May28

Satisfying Patient Needs Across Generations via Patient Portals

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Monica Wong, senior analyst at Ogilvy CommonHealth Worldwide’s Analytics group, explains how digital patient portals can address the needs of patients across various age groups and how marketers can leverage these tools to engage with patients.

Posted in Analytics, Data, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Technology, Wearable Health Technology | Leave a comment
May19

Wearable Wonder: Will They Improve Patients’ Quality of Life?

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Ogilvy CommonHealth Medical Marketing’s SVP, management supervisor, Leanne Lake, discusses real world opportunities for wearable technology to make an impact on patients’ lives.

Posted in adherence, Apps, behavior change, Culture, Data, Design, Digital, Health & Wellness, Healthcare Communications, Patient Communications, Self-monitoring, Technology, Wearable Health Technology | Tagged | Leave a comment
May12

Product Launch Made to Work

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Angelo Campano, senior consultant at Ogilvy Healthworld’s Analytics group, discusses the barriers and opportunities facing new product launches in a modern healthcare environment.

Posted in advertising, Analytics, behavior change, Branding, Culture, Design, Health & Wellness, Healthcare Communications, Learning, Patient Communications, Research | Tagged | Leave a comment
May4

The Digital Health Revolution: Transforming the Patient Journey

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Ogilvy Public Relations’ Molly Hoffman examines how social media has influenced a shift the patient and doctor relationship. This influence has pushed the industry to the tipping point of a digital health revolution.

Posted in advertising, Branding, Digital, Digital Advertising, Direct-to-Consumer, Healthcare Communications, Marketing, Media, Pharmaceutical, Public Relations, Social Media, Strategy, Technology | Leave a comment
Apr20

Forget Mobile First, Think Customer First

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Ogilvy CommonHealth’s chief technology officer, Matt Balogh, reflects on his time at SXSW Interactive 2015 and explains how a user-centric model of thought is imperative for new forms of innovation across all sectors.

Posted in SXSW Interactive | Leave a comment
Apr15

ResearchKit: A Medical Research Revolution?

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Ogilvy CommonHealth’s senior content strategist, Martha Walz, discusses if Apple’s ResearchKit will live up to its promise of turning the iPhone into a powerful tool for medical research.

Posted in adherence, Apps, behavior change, Design, Digital, Health & Wellness, Healthcare Communications, Strategy, Technology, Wearable Health Technology | Leave a comment
Apr14

SXSW 2015: Connected Health Is Here to Stay

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Ogilvy CommonHealth’s senior content strategist, Martha Walz, takes a look back at her time at SXSW Interactive 2015, and explains how the gathering of health data will push the development of a connected health environment.

Posted in SXSW Interactive | Leave a comment
Apr10

Taking SXSW Back to the Healthcare Workplace

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Ogilvy DigitalHealth’s managing partner, Simon Stebbing, reflects on his time at SXSW Interactive 2015 and explains some overarching themes of the festival that will impact the healthcare industry.

Posted in SXSW Interactive | Leave a comment
Apr8

An Observer’s View of the Cancer Wars

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SCI Scientific Communications & Information’s Debra Joyce examines the 40+ year battle of cancer research and challenges in the oncology environment.

Posted in Culture, Efficacy, Health & Wellness, Healthcare Communications, Medicine, Pharmaceutical, Research | Tagged , | Leave a comment
Mar27

(In)Sanity Check

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Ogilvy CommonHealth Payer Marketing’s account executive, Samantha Emmerling, delivers her top 5 simple steps to workplace stress management.

Posted in advertising, agency life, career decisions, Health & Wellness, Work-life | Tagged | Leave a comment