What's on our minds.

Sep15

Responsive Web Design in Pharma

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Data is showing that we are using smartphones more and more for everyday items—searches, purchasing consumer products, travel, weather, and World Cup updates, just to name a few. We also see smartphone users searching on prescription drugs. Healthcare professionals (HCPs) are using mobile more in their practices, yet the branded drug websites are not optimized [...]

Posted in Apps, Culture, Digital, Healthcare Communications, Patient Communications | Tagged , , | Leave a comment
Sep11

Are Apple’s new offerings really ready for healthcare?

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Apple fans were waiting with bated breath for this week. And in usual Apple style, the company did not disappoint the vast numbers of people who eagerly sat through a staged presentation of the new products Apple will be foisting upon us in the next six months. The new iPhone 6 is a sleeker, stylish [...]

Posted in Apps, Design, Digital, Healthcare Communications, Technology, Wearable Health Technology | Tagged , , , , , , | Leave a comment
Sep3

Print is Dead.

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I have spent a better part of my career dedicated to print production, and I hear this phrase all of the time. I love print, and on the rare occasion that I receive a piece that was traditionally printed, I want to feel the surface textures, smell the fresh ink, and I want to appreciate [...]

Posted in Blogging, Culture, Digital, Media, Technology | Tagged , , | Leave a comment
Aug27

Isn’t Patient Centricity What Pharma Has Been Doing for Years?

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Patient centricity is the new buzzword. Most of our pharma clients have patients at the heart of their corporate vision and mission, and say that the patient voice drives everything that they do. But what does it really mean to be truly patient centric? At the recent EyeforPharma Patient Summit in London, there was a [...]

Posted in Branding, Content Strategy, Culture, Healthcare Communications, Patient Communications, Pharmaceutical, Strategy | Tagged , , , | Leave a comment
Aug21

Adherence Is a Dirty Word

Adherence Picture Blog

Instant gratification is not fast enough. That’s the short answer to what derails (or drives) patient engagement. It’s simple really—you’re asking someone to change their routine, visit the doctor, spend their money, change their lifestyle—for something that doesn’t necessarily have a recognizable payoff tomorrow. We design programs, apps, and all kinds of resources to “encourage [...]

Posted in Access, adherence, Culture, Healthcare Communications, Patient Communications | Tagged , , | Leave a comment
Aug13

Courtesy: A Workplace Essential

Thank You Typewriter

The rules of courtesy were programmed into my brain from a young age. The power of “please” and the testimony of “thank you” are the gods of courtesy, but like all greatness, there’s more than meets the eye. These words represent the beginning and the end of all things courtesy. Just as in life, the [...]

Posted in Culture, Healthcare Communications, Internship, Networking, Personal Reflections | Tagged , , , | Leave a comment
Aug7

We Meowed at Lions Health in Cannes

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Can you believe it’s been almost two months since the very first Lions Health at Cannes! I am actually kicking myself for not writing this sooner, but you know how it goes. Overall, I thought the standard of work was high, and that’s what you would expect for this type of event. I wouldn’t say [...]

Posted in awards, Cannes Festival, Creativity, Healthcare Communications, Media | Tagged , , , , | Leave a comment
Jul30

Numbers Don’t Lie—But They Could Be Trying to Tell You More

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An advantage of analytics that is often extolled or capitalized on is the sleek, easily consumed result at the end of miles and miles of data. It is an alluring power, to be sure, and the ability to see past the noise to extract core performance metrics is certainly foundational. Practically, however, these extractions may [...]

Posted in Analytics, Content Strategy, Data, Digital, Healthcare Communications, metrics, positioning, Statistics, Strategy | Leave a comment
Jul23

Curiosity Taught the Cat

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“An endless trail of ideas floats in the ether. You will only see them if you are curious.” I read this in The Eternal Pursuit of Unhappiness book all Ogilvy employees know and love. It got me thinking about curiosity—one of David Ogilvy’s eight habits. Is curiosity an important skill to have in the healthcare [...]

Posted in agency life, behavior change, Blogging, Culture, Education, Healthcare Communications, Work-life | Tagged , , , , , | 1 Response
Jul16

“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It

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It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda hurts. Good God I have to pee. I could probably snooze for like fifteen more [...]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Patient Communications, Self-monitoring, Technology | Tagged , , , , , | Leave a comment