What's on our minds.

Oct22

Epic Tales of Marketing Storytelling

Story Telling BLOG

Storytelling in marketing isn’t new. In fact, brand stories have anchored some of the best marketing, advertising, and public relations campaigns since the invention of, well, brands. Marketers love stories, and not just because stories position their brand in a positive scenario. Us marketing types are creative and want to express ideas and touch emotions. [...]

Posted in behavior change, Branding, content marketing, Content Strategy, Creativity, Culture, Healthcare Communications | Tagged | Leave a comment
Oct17

At Face Value

At Face Value Image

The recent 60 Minutes episode on the “eye popping” cost of cancer drugs painted pharmaceutical manufacturers and community oncologists as greedy scoundrels only interested in making huge profits at the expense of desperate cancer patients. Reporter Lesley Stahl keyed in on a common target in the debate over rising healthcare costs—drug price, and a new [...]

Posted in Culture, Health & Wellness, medical affairs, Medical Education, Medicine, Patient Communications | Tagged | Leave a comment
Oct14

Learning From a Physician First Hand

Kareem Blog Image

My name is Kareem Royes and I just completed my first year in medical school. I’ve had the opportunity to return to OCHWW Planning this past summer. Over the past year, I have worked very closely with different physicians in the hospital setting, which has allowed me to gather some new insights that I am [...]

Posted in Culture, Education, Healthcare Communications, Physician Communications, Sales Reps, Technology | Tagged , , , | Leave a comment
Oct9

Fire All Your Reps

Fire All Your Reps Image Blog

Okay, that may be a bit extreme. But marketing drugs to HCPs is no longer a guarantee of sales. As the US healthcare system has shifted its focus from “fee-for-service” to the dual goals of increasing quality while decreasing cost, the power of the individual HCP has been on the decline. Centralized systems of care [...]

Posted in Access, Culture, Healthcare Communications, Pharmaceutical, Sales Reps, Strategy | Tagged , , | Leave a comment
Oct3

Are Infographics Right for Qualitative Insights?

BI-Blog

Infographics are not doing qualitative research any favors. Good infographics clarify and condense complex information into more easily understandable and digestible visuals—an absolute plus in a culture that wants to utilize big data, but has a short attention span. It’s little wonder why they have become so popular, and why our clients are now asking [...]

Posted in Analytics, Data, Design, Digital, Infographics, Statistics, Strategy | Tagged , , , , | Leave a comment
Sep23

Access to High-Cost Medications: A Balancing Act

UKBlogImageSmall

As continuing innovation moves us further toward personalized healthcare and the development of targeted treatments, how can patients across Europe ensure they have fair access to high-cost medications? Securing reimbursement remains one of the biggest challenges to delivering market access for new treatments. The debate around balancing tight health budgets with fair access for patients [...]

Posted in Access, Culture, Fair Balance, Health & Wellness, International, medical affairs, Medicine, Pharmaceutical, Technology | Tagged , , , , | Leave a comment
Sep15

Responsive Web Design in Pharma

CREATIVE MOBILE BLOG PHOTO2

Data is showing that we are using smartphones more and more for everyday items—searches, purchasing consumer products, travel, weather, and World Cup updates, just to name a few. We also see smartphone users searching on prescription drugs. Healthcare professionals (HCPs) are using mobile more in their practices, yet the branded drug websites are not optimized [...]

Posted in Apps, Culture, Digital, Healthcare Communications, Patient Communications | Tagged , , | Leave a comment
Sep11

Are Apple’s new offerings really ready for healthcare?

RPBLOG

Apple fans were waiting with bated breath for this week. And in usual Apple style, the company did not disappoint the vast numbers of people who eagerly sat through a staged presentation of the new products Apple will be foisting upon us in the next six months. The new iPhone 6 is a sleeker, stylish [...]

Posted in Apps, Design, Digital, Healthcare Communications, Technology, Wearable Health Technology | Tagged , , , , , , | Leave a comment
Sep3

Print is Dead.

PrintDeadImage

I have spent a better part of my career dedicated to print production, and I hear this phrase all of the time. I love print, and on the rare occasion that I receive a piece that was traditionally printed, I want to feel the surface textures, smell the fresh ink, and I want to appreciate [...]

Posted in Blogging, Culture, Digital, Media, Technology | Tagged , , | Leave a comment
Aug27

Isn’t Patient Centricity What Pharma Has Been Doing for Years?

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Patient centricity is the new buzzword. Most of our pharma clients have patients at the heart of their corporate vision and mission, and say that the patient voice drives everything that they do. But what does it really mean to be truly patient centric? At the recent EyeforPharma Patient Summit in London, there was a [...]

Posted in Branding, Content Strategy, Culture, Healthcare Communications, Patient Communications, Pharmaceutical, Strategy | Tagged , , , | Leave a comment