What's on our minds.

Nov21

The Glue in Life, and the Agency

glue

What’s the glue in your life? For me it is fitness. Running, triathlon, setting goals, eating clean, and having a training plan. That’s the glue that keeps it together for me, the hub around which my world revolves. When I am working towards a new goal, it makes me more balanced, positive and happy. For [...]

Posted in agency life, behavior change, Clients, Culture, Health & Wellness, Healthcare Communications, Networking, Public Relations | Leave a comment
Nov12

Ebola Goes Viral

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“It’s like the film with Dustin Hoffman and the monkeys,” said the woman next to me on the tube the other day. “No, it’s more like that other film with the monkeys,” said her companion. “The one where animal rights protestors release them and unleash a zombie virus on the UK.” The truth, thankfully, is [...]

Posted in Creativity, Culture, Design, Digital, Health & Wellness, Healthcare Communications, Media, Social Media, Strategy | Tagged | Leave a comment
Nov6

Are You Listening?

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From predictive sentiment analysis and word association to audience profiling and message personalization, social listening techniques are helping healthcare marketers translate everyday conversations into brand positioning strategies, outreach programs, and relevant online content. With the exponential growth in social sharing and social media, we posed the question, “Are You Listening” to the healthcare industry during [...]

Posted in Analytics, Branding, Data, Digital, Social Media, Statistics, Technology | Leave a comment
Oct29

Exploring the Programmatic Opportunity in Healthcare Professional Media

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You don’t have to be an expert in the intricacies of programmatic media buying to understand the rapid adoption of this latest innovation in the online advertising space. According to a recent AOL survey, 76% of advertisers buy display banners via programmatic across all industries and an estimated 9.5% of the total online media investment [...]

Posted in advertising, Design, Digital, Digital Advertising, Healthcare Communications, Marketing, Media, Media Placement | Tagged | Leave a comment
Oct22

Epic Tales of Marketing Storytelling

Story Telling BLOG

Storytelling in marketing isn’t new. In fact, brand stories have anchored some of the best marketing, advertising, and public relations campaigns since the invention of, well, brands. Marketers love stories, and not just because stories position their brand in a positive scenario. Us marketing types are creative and want to express ideas and touch emotions. [...]

Posted in behavior change, Branding, content marketing, Content Strategy, Creativity, Culture, Healthcare Communications | Tagged | 2 Responses
Oct17

At Face Value

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The recent 60 Minutes episode on the “eye popping” cost of cancer drugs painted pharmaceutical manufacturers and community oncologists as greedy scoundrels only interested in making huge profits at the expense of desperate cancer patients. Reporter Lesley Stahl keyed in on a common target in the debate over rising healthcare costs—drug price, and a new [...]

Posted in Culture, Health & Wellness, medical affairs, Medical Education, Medicine, Patient Communications | Tagged | Leave a comment
Oct14

Learning From a Physician First Hand

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My name is Kareem Royes and I just completed my first year in medical school. I’ve had the opportunity to return to OCHWW Planning this past summer. Over the past year, I have worked very closely with different physicians in the hospital setting, which has allowed me to gather some new insights that I am [...]

Posted in Culture, Education, Healthcare Communications, Physician Communications, Sales Reps, Technology | Tagged , , , | Leave a comment
Oct9

Fire All Your Reps

Fire All Your Reps Image Blog

Okay, that may be a bit extreme. But marketing drugs to HCPs is no longer a guarantee of sales. As the US healthcare system has shifted its focus from “fee-for-service” to the dual goals of increasing quality while decreasing cost, the power of the individual HCP has been on the decline. Centralized systems of care [...]

Posted in Access, Culture, Healthcare Communications, Pharmaceutical, Sales Reps, Strategy | Tagged , , | Leave a comment
Oct3

Are Infographics Right for Qualitative Insights?

BI-Blog

Infographics are not doing qualitative research any favors. Good infographics clarify and condense complex information into more easily understandable and digestible visuals—an absolute plus in a culture that wants to utilize big data, but has a short attention span. It’s little wonder why they have become so popular, and why our clients are now asking [...]

Posted in Analytics, Data, Design, Digital, Infographics, Statistics, Strategy | Tagged , , , , | Leave a comment
Sep23

Access to High-Cost Medications: A Balancing Act

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As continuing innovation moves us further toward personalized healthcare and the development of targeted treatments, how can patients across Europe ensure they have fair access to high-cost medications? Securing reimbursement remains one of the biggest challenges to delivering market access for new treatments. The debate around balancing tight health budgets with fair access for patients [...]

Posted in Access, Culture, Fair Balance, Health & Wellness, International, medical affairs, Medicine, Pharmaceutical, Technology | Tagged , , , , | Leave a comment