What's on our minds.

Aug21

Adherence Is a Dirty Word

Adherence Picture Blog

Instant gratification is not fast enough. That’s the short answer to what derails (or drives) patient engagement. It’s simple really—you’re asking someone to change their routine, visit the doctor, spend their money, change their lifestyle—for something that doesn’t necessarily have a recognizable payoff tomorrow. We design programs, apps, and all kinds of resources to “encourage [...]

Posted in Access, adherence, Culture, Healthcare Communications, Patient Communications | Tagged , , | Leave a comment
Aug13

Courtesy: A Workplace Essential

Thank You Typewriter

The rules of courtesy were programmed into my brain from a young age. The power of “please” and the testimony of “thank you” are the gods of courtesy, but like all greatness, there’s more than meets the eye. These words represent the beginning and the end of all things courtesy. Just as in life, the [...]

Posted in Culture, Healthcare Communications, Internship, Networking, Personal Reflections | Tagged , , , | Leave a comment
Aug7

We Meowed at Lions Health in Cannes

cannes meow

Can you believe it’s been almost two months since the very first Lions Health at Cannes! I am actually kicking myself for not writing this sooner, but you know how it goes. Overall, I thought the standard of work was high, and that’s what you would expect for this type of event. I wouldn’t say [...]

Posted in awards, Cannes Festival, Creativity, Healthcare Communications, Media | Tagged , , , , | Leave a comment
Jul30

Numbers Don’t Lie—But They Could Be Trying to Tell You More

data tablet

An advantage of analytics that is often extolled or capitalized on is the sleek, easily consumed result at the end of miles and miles of data. It is an alluring power, to be sure, and the ability to see past the noise to extract core performance metrics is certainly foundational. Practically, however, these extractions may [...]

Posted in Analytics, Content Strategy, Data, Digital, Healthcare Communications, metrics, positioning, Statistics, Strategy | Leave a comment
Jul23

Curiosity Taught the Cat

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“An endless trail of ideas floats in the ether. You will only see them if you are curious.” I read this in The Eternal Pursuit of Unhappiness book all Ogilvy employees know and love. It got me thinking about curiosity—one of David Ogilvy’s eight habits. Is curiosity an important skill to have in the healthcare [...]

Posted in agency life, behavior change, Blogging, Culture, Education, Healthcare Communications, Work-life | Tagged , , , , , | 1 Response
Jul16

“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It

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It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda hurts. Good God I have to pee. I could probably snooze for like fifteen more [...]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Patient Communications, Self-monitoring, Technology | Tagged , , , , , | Leave a comment
Jul9

Is Print Dead?

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A lot has changed in print production since I entered advertising in 1987. Back in the day, printing was a form of art. A good printer was worth his or her weight in gold. But how times have changed! Especially within the last four to five years. Art has taken a back seat, and it [...]

Posted in advertising, content marketing, Customer Relationship Marketing, Digital, Digital Advertising, Direct-to-Consumer, Media, Personal Reflections, Social Media, Technology | Tagged , , , , , , , | Leave a comment
Jul2

FDA Social Media Draft Guidance Released June 2014

fda

Leading up to its final guidance to be released in July 2014, the FDA has released draft guidance on how pharmaceutical companies and medical device manufacturers should interact with social media platforms with regard to fair balance and brand messaging. The first part of the recently released recommendations is focused on how companies post advertising [...]

Posted in advertising, content marketing, Digital Advertising, Health & Wellness, Healthcare Communications, Marketing, Social Media, Technology | Tagged , , , , | Leave a comment
Jun26

Brain Candy: Byte-sized Creative Inspiration for Digital Minds—1st Edition

GKblog

What I love about being an advertising creative is the eternal search for creative stimulus. Always on the search for something that turns your mind on, makes you “think different” and gets you excited to show your co-workers like it was a grade school show-and-tell. But it’s this stimulus, or this search for stimulus, that [...]

Posted in advertising, Branding, Creativity, Culture, Digital, Digital Advertising, Humor, Media, Video | Tagged , , , , , | Leave a comment
Jun18

The Movement Toward “Pill Plus”

extramile

Historically, the relationship between manufacturers and payers has been transactional in nature. Payers needed to work with many manufacturers to meet financial objectives. With markets like hypertension and cholesterol at their prime and filled with branded agents, contracts benefiting both parties were the No. 1 priority. The majority of the discussions were branded, and there [...]

Posted in Brand Awareness, Customer Relationship Marketing, Healthcare Communications, Learning, Patient Communications, Personal Reflections, Pharmaceutical | Tagged , , , , , | 2 Responses