Monthly Archives: July 2012

Jul31

Affordability of Medicines—the New Kid on the Block

You know the feeling: you pop into the shop and see something you want to buy, but times are tight and you simply can’t afford it. You want the best, but you feel compelled to consider all your spending priorities and choose to go for the less expensive brand—it’s a question of affordability. In today’s [...]

Posted in Access, adherence, Clients, clinical trials, Efficacy, Health & Wellness, Healthcare Communications, Managed Care, Marketing, medical affairs, Reimbursement | Tagged , , , , , , , , | Leave a comment
Jul26

Native Content

Considering the Impact of Digital First MIT is taking the lead recently, promoting a concept called “Digital First.” On the subject of Digital First, Jason Pontin, editor in chief of Technology Review, an MIT publication, is quoted as saying: “Henceforth…we’ll publish nothing first in print…We feel we can better serve our various audiences on electronic [...]

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Jul24

Why Is It So Hard to Learn From Somebody Else’s Mistake?

Recently, I was fortunate to have the opportunity to drive to Key West from southern Florida. (I know, I know, it sucks to be me. If you’ve done it before, you know what I’m talking about. If you haven’t, I highly recommend it). It’s an absolutely spectacular drive along Route 1, with crystal blue water [...]

Posted in Education, Learning, Research, Statistics | Tagged , , , , , , | Leave a comment
Jul19

A “Credit Score” for Medication Adherence?

In June of 2011, FICO—originator of the credit score in 1956—introduced a medication adherence score model that predicts patient adherence to prescription medications. Approximately 3 million Americans were to have an adherence score by the end of 2011 and an additional 10 million are expected to have one by 2012.  If proven a predictor of [...]

Posted in Access, adherence, advertising, Direct-to-Consumer, Efficacy, Health & Wellness, Healthcare Communications, Marketing, Patient Communications | Tagged , , , , , , | Leave a comment
Jul17

HCPs Who Access Data: Just Like the Rest of Us!

Guess what! Scientists, clinicians and other healthcare professionals own and use smartphones, iPads and an array of desktop and personal computers. These same people are fundamentally interested in the clinical studies and scientific evidence that result from research studies. They read specialty and  peer-reviewed journals and are asking, “When will I be able to read [...]

Posted in Education, Great Ideas, Healthcare Communications, medical affairs, Medical Education, Physician Communications, Research, Statistics, Technology | Tagged , , , , , | Leave a comment
Jul12

Mum, Dad, Reading Glasses, Arthritis and…iPhones?

“Pass me my reading glasses, will you? I can’t see the screen.” For those of us working in the healthcare communications industry, words like apps, social media, digital, mhealth and self-management are part of everyday life. But what words make up the everyday life of our parents and grandparents? Well I don’t know about you, [...]

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Jul10

The Rise of Transaction Medicine

Today someone sent me a video link about new technologies that will change the way medicine is practiced, today, tomorrow, forever. All of these gadgets utilized smart mobile technology to monitor some aspect of physical health, including the “do it yourself ECG” app and the “monitor patients in the ICU” app. This link came on [...]

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Jul5

Will Health Plans Of The Future Take Care Of Widows And Orphans?

“Widows and orphans” is a long-established phrase that connotes one of the neediest segments of societies. Throughout time, communities have been asked (or commanded, as in the Bible) to support them in some way. One modern-day version of this support takes the form of estate planning. In the 20th century, stocks that provided a relatively [...]

Posted in Access, Analytics, Clients, Customer Relationship Marketing, Global Marketing, Health & Wellness, Healthcare Communications, Managed Care, Marketing, Patient Communications, Physician Communications, Research, Statistics, Strategy, Technology | Tagged , , , , , , , , , , , , , , , , | Leave a comment
Jul3

Let’s All Celebrate Being Really Fortunate Dancing Clown Zebras

Chris Rock was recently asked about doing voiceover jobs for animated films like his upcoming Madagascar 3. Was it “hard work,” like some of his cohort thespians claimed? He laughed and said, “Hard work? I stand in a booth, make funny voices and get paid a million dollars. Compared to the guy who drove me [...]

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