Monthly Archives: August 2012

Aug30

A Common Goal for Clinical Trial Participants

The Olympics opening and closing ceremonies allowed us to reflect upon and appreciate the diverse world we live in. Watching the procession of athletes was proof to us all that Olympians come from all corners of the world, in very many different shapes and sizes! The same can also be said for clinical trial participants. [...]

Posted in Access, clinical trials, Healthcare Communications, Patient Communications, Patient Recruitment | Tagged , , , , , , , , | Leave a comment
Aug29

Communicating Value in Our Changing Healthcare System

Recently, the Supreme Court of the United States issued a 5-4 ruling essentially upholding the entirety of the 2010 Affordable Care Act (ACA). Many Americans, including the millions working in the healthcare industry, have questions about what the SCOTUS decision means. As many of the provisions of the law come on-line in 2014, the full [...]

Posted in Access, behavior change, Efficacy, Healthcare Communications, Patient Communications, Physician Communications, Reimbursement, Strategy | Tagged , , , , , , , , , , | Leave a comment
Aug23

Speed That Belies Size

The interwebs sparks all sorts of great stories. Cat videos are awesome. Only boutique agencies “get” digital. And big agencies are only good for bloat. We can all agree on the first. The latter two—well, as “Mortal Kombat” used to kick off its matches: Fight! Which is not to say there aren’t odd days in [...]

Posted in adherence, agency life, Apps, behavior change, Creativity, Design, Digital, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Strategy, Technology | Tagged , , , , , , , , , , | Leave a comment
Aug21

When Did Social Media Become Social Obligation?

As a writer at Ogilvy CommonHealth Medical Marketing, part of my job is to understand the usefulness of social media as part of the marketing process. Because my interest is keen, I like to consider all aspects of the platform, whether negative or positive. One aspect of social media that fascinates me is whether what [...]

Posted in advertising, Creativity, Marketing, Social Media, Technology | Tagged , , , , , , , , , , , , | 2 Responses
Aug14

Mobile Health—Three Technology Challenges

Do you have an iPhone? Great, me too. Now, on the count of three, we’ll both drop our iPhones into a pail of water. Ready? One, two… Wait, what’s the hesitation? I don’t see you taking the plunge with me. And this underscores one of the big problems with our inevitable future with electronic health [...]

Posted in adherence, Apps, Branding, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Multi Channel Marketing, Patient Communications, Physician Communications, Technology | Tagged , , , , , , , , , , | Leave a comment
Aug9

The Ultimate Health App Road Test

As someone with a self-confessed addictive personality, I am a fully paid-up app junkie. MobiHealthNews’ latest report, Consumer Health Apps for Apple’s iPhone, predicts that by summer this year there will be over 13,000 consumer health apps. Indeed, a casual glance through the Apple Store reveals countless apps to help you quit smoking, improve your [...]

Posted in adherence, Apps, behavior change, Direct-to-Consumer, Great Ideas, Health & Wellness, Marketing, Patient Communications, Social Media, Technology | Tagged , , , , , , , , | Leave a comment
Aug7

Have You Geo-Fenced Your Healthcare Provider Today?

What is a geo-fence? A geo-fence is a dynamically generated, predefined set of boundaries—as in a radius around a store or other location—similar to school attendance zones or neighborhood boundaries. Why use it in physician-targeted marketing plans? The latest data (source: Kantar Media) shows that 68% of healthcare professionals (HCPs) surveyed use smartphones for professional [...]

Posted in Access, advertising, Branding, Clients, geo-fencing, Great Ideas, Healthcare Communications, Marketing, Physician Communications, Technology | Tagged , , , , , , , , , | Leave a comment
Aug2

Still Crazy After All These Years

I bought a car once because I liked the TV commercial. And I didn’t even like the car. Crazy, huh? It was those TV spots with the Crocodile Dundee guy, Paul Hogan, that made me yearn to take the wheel of the then brand new Subaru Forester. The spots had him teaming up Indiana Jones-style [...]

Posted in Access, advertising, agency life, Branding, Clients, Creativity, Great Ideas, Healthcare Communications, Managed Care, Marketing | Tagged , , , , , , | 1 Response