Monthly Archives: November 2012

Nov29

Escalating Scientific Credibility of OTC Products

Over-the-counter (OTC) drugs have long been the mainstay of consumers seeking immediate relief from what ails them. Go to the corner pharmacy, pick up some medication along with some staples like tissues, go home and take as directed. These drugs are readily available to us because the FDA deemed them safe enough for consumers to [...]

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Nov20

Infographics as a Pharmaceutical Marketing Tool

Infographics—they are everywhere. In the last two years alone, the search volume for infographics has increased by an astounding 800%. Through 2011-2012, that equated to approximately 301,000 Google searches a month. Infographics aren’t really a new trend, but rather a trend that has been reinvigorated through the continued upswing in social media channels. For those [...]

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Nov15

Get Well Soon

Dear Us, With recent trends, the prognosis is clear. The era of the individual made reactive medicine king. But individualism is dying a slow death, kept alive only by all those insulin shots and cholesterol medicines that it’s too late for too many to stop using. Now we find ourselves looking in on two overlapping [...]

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Nov8

Getting to Know Patient Bloggers

How can we engage with online health activists and patient bloggers? This is a question our pharma clients are asking more and more frequently. But maybe the first question we should all be asking is: Do online health activists and bloggers want to engage with pharma? Increasingly the answer is yes, but there are a [...]

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