Monthly Archives: January 2013

Jan29

HAPPY New Year???

HAPPY-New-Year

Getting back to work in this  new year, everyone had been continually greeting each other with the saying, “HAPPY New Year!” As we approach our last days of January, is it still OK to keep repeating this over and over? What does it really mean anyway? As we all venture into this new year of [...]

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Jan24

What’s Your Story?

Tell-Your-Story

Building Strong Partnerships Through the Power of Storytelling Story is an essential part of everything we do in life and in communications. Whether you’re a junior account exec explaining changes on a scope of work to a client, or a creative director pitching a new TV spot, your work can live or die based on [...]

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Jan18

Consumer Electronics Show 2013 (4 of 4): The Car as a Platform

Connected-Car

This year’s Consumer Electronics Show (CES) has seen the maturation of a relatively new category of hardware and software integration: the connected car. Our cars are quickly becoming platforms the same way our computers and tablets are. Smartphones have introduced us to “app culture.” We are quickly adjusting to including these small tools into our [...]

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Jan18

Consumer Electronics Show 2013 (3 of 4): What the Slew of New Tablets and eReaders Means for Pharma

Tablets-and-eReaders

As the Consumer Electronics Show (CES) ramped up, I’d sneak peeks on my iPhone to get the latest news. During the show, I’d read longer articles and reviews on my iPad. At home, I flopped on the couch and immersed myself on the iPad Mini. So, yeah, three things: First, I am an Apple fanboy. [...]

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Jan18

Consumer Electronics Show 2013 (2 of 4): Digital Healthcare Goes from Geek to Chic

HAPIfork

Digital healthcare has finally gone mainstream, as evidenced by the speaker presentations and products that created a buzz at the Consumer Electronics Show (CES) last week in Las Vegas. Long known as a tech geek paradise, CES showcases the latest and greatest in cutting-edge consumer electronics. A keynote presentation, given by Verizon CEO Lowell McAdam, [...]

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Jan18

Consumer Electronics Show 2013 (1of 4): Born Mobile

Born-Mobile

This year, for the first time ever, the Consumer Electronics Show (CES) was kicked off with a keynote from a mobile company. Dr. Paul Jacobs, Chairman and CEO of Qualcomm, set the tone for CES with his presentation entitled Born Mobile (full video source: http://www.qualcomm.com/ces). Here are some highlights on what he had to say [...]

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Jan15

The Function of Creative in an Organization Focused on Specialty Marketing

Creative-in-Specialty

This blog post was co-authored by Deb Ciauro, also from Ogilvy CommonHealth in NJ. An agency of record for a specialty brand can work for several months and sometimes longer before any tangible “creative” sees the light of the marketing day. Some question when to bring the creative team into the fold and how they [...]

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Jan11

A New Year’s Resolution That May Add Weight—To Your Brain

New-Year

In 2012, I added running to my fitness routine. In addition to training a few times a week, I actually ran in eight 5K races and often finished ahead of people half my age, though I had to spike their water to do so. I took up running because, while I am interested in the [...]

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Jan8

The Ethics of Online Observational Research

Ethics-of-Online-Research

Blogs typically are not the avenue to explore issues of ethics, but recently someone asked if we had ever looked into the ethics of online research. Not the kind where you pay people to answer questions—rather, the kind where you read a ton of blogs, or tweets, or message board messages, and use these as [...]

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Jan3

A Day in the Life of a Media Professional…

Day-In-the-Life

To be successful in media one must have an eye for detail, possess excellent organizational skills, demonstrate flexibility and work well in a team. It takes an army to accomplish our goals and ensure our clients are ahead of the trends. No two days are the same. As the day evolves, you will find it [...]

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