Monthly Archives: February 2013

Feb26

Sleuthing for Clues: A Planner’s Story

Sleuthing

I am currently an associate rotating through Ogilvy Healthworld’s planning department. This month I have been tasked with working on an oncology brand in its mission to become the drug of choice for HCPs when prescribing patients with chronic myelogenous leukemia (CML) a first- or second-line treatment. As an agency, we must develop a bold [...]

Posted in advertising, agency life, Clients, Healthcare Communications, Planning, Strategy | Tagged , , , , , | Leave a comment
Feb22

Making Good Out of the Bad: Top Tips for Effective Crisis Management

Crisis

Observing a team during times of crisis is sometimes like watching young children on a football field.  Everyone is so busy running after and tripping over the ball that they forget to keep to their positions.  One of the ways we help our clients overcome the overwhelming urge to deal with a crisis the way [...]

Posted in agency life, behavior change, Healthcare Communications, Learning | Tagged , , , | Leave a comment
Feb20

Jump Into the Petri Dish

sxsw logo

What’s the proper armamentarium when it comes to healthcare marketing and digital? Innovation reports? Transmedia projections? Paradigm framework event horizons? Phased plasma rifles in the 40-watt range? All may play a role. But I put forward that the most important tool is a firm belief in a simple axiom: “You don’t know what you don’t [...]

Posted in advertising, Digital, Healthcare Communications, Marketing, Social Media, SXSW Interactive, Technology | Tagged , , , , , , , | Leave a comment
Feb15

Catch Us if You Can: Part 1

photo 3

Co-authored by Maria Colicchio and Courtney Kober from Ogilvy CommonHealth Wellness Marketing – Parsippany, NJ A stereotypical image that normally comes to mind when someone mentions “Millennials” or “Gen Y” is a young adult (born after 1980) who is up to their ears in debt from student loans; either unemployed, lazy or working a part-time [...]

Posted in agency life, Apps, Digital, Social Media | Tagged , , , , | Leave a comment
Feb13

Experience-by-Proxy as a Medical Decision Making Tool

computer

Now that patient-centered decision making is becoming a reality, it begs the question: are we, as patients, really prepared to make life-or-death decisions on our own behalf? The biggest problem I have making many of the decisions I am faced with in everyday life, not just in health, is that I simply don’t know enough [...]

Posted in behavior change, Education, Great Ideas, Healthcare Communications, Learning, Patient Communications | Tagged , , , , , , | Leave a comment
Feb7

How Communications Can Support Mergers and Acquisitions

Merger-and-Acquisition

With mergers and acquisitions (M&A) in the pharmaceutical sector showing no signs of slowing down, there has been criticism of some deals in recent years. These acts of consolidation don’t always reap the fruits they set out to bear and, if not managed well, may even result in a stifling of innovation, reduction in R&D [...]

Posted in Healthcare Communications, Learning, Partnerships, Strategy | Tagged , , , , , | Leave a comment
Feb5

Analytics Drives the Contact Center

Call-Centers

“This call may be monitored and recorded for training purposes.”That’s a familiar refrain to all of us who’ve called into a call center in the last 15 years or so. In the past, these recordings were used for exactly what the recordings stated—company supervisors would listen to them to perform employee evaluations. Recently, however, companies [...]

Posted in Analytics, Clients, Customer Relationship Marketing, Data, Healthcare Communications, Marketing, Research | Tagged , , , , , , | Leave a comment
Feb1

The Unintended Consequences of Personalized Medicine

Personalized-Medicine

Innovative technological and scientific advancements in oncology have enabled scientists to unravel the biological complexity of more than 200 diseases commonly called cancer, and reexamine how these diseases should be classified, diagnosed, and treated. Understanding how these diseases work and the applying of these insights to clinical practice have formed the foundation of personalized medicine, [...]

Posted in Access, behavior change, Healthcare Communications, Managed Care, Reimbursement | Tagged , , , , , , , | Leave a comment