Ogilvy CommonHealth’s Ashley Evens, senior engagement strategist and Nelson Figueiredo, VP, director of technology, applied their experience as a healthcare communicators to identify the most impactful technologies from their year’s CES.
Each year, technologists, strategists, start-ups, major manufacturers, and consumers gravitate to Las Vegas for CES. This is becoming the premier event to showcase new consumer electronics, technology, and products. With the growth of healthcare as a key technology topic, CES is also an important venue for healthcare brands and influencers.
Ogilvy CommonHealth’s Ashley Evens and Nelson Figueiredo spent several days on the floor at CES and have curated the following list of products and technologies to watch:
CaptureProof: like HIPAA-secure Snapchat…only better
CaptureProof is a new HIPAA-secure platform for sharing media and data between patients and providers. CaptureProof allows doctors to monitor patient progress and symptoms, triage via media, consult colleagues, and link to wearable devices and EHRs.
It’s recently been used in pilots for remote physical therapy (reducing in-person appointments by 75% and resulting in an overall cost savings of $7,500 per patient) and its diagnostic capabilities are currently being studied by the Epilepsy Monitoring Unit at MAYO Neurology.
Currently an invite is necessary to set up an account. However, we’re in discussion about the various ways brands and agencies can utilize the platform and looking forward to developing partnership opportunities with them.
Holograms still have show-stopping power
With the exception of Shaq walking the showroom floor, preordering robots, when it comes to show-stopping power, hologram technology still reigns supreme.
The Kin-mo booth caused the steadiest stream of pandemonium and buzz at the event, literally, stopping hordes of people in their tracks and compelling them to ask questions and snap pictures and video.
Here at Ogilvy CommonHealth we’re exploring the practical application of Holograms in medical education and are working on making the technology less cost-prohibitive for use in the field.
Meet flic, the wireless smart button that could revolutionize the way patients communicate with providers
Flic is a small wireless button that you can stick anywhere. It can be programmed to send data and commands to apps on Android or iOS devices.
Swedish developers, Shortcut Labs, designed flic with simplicity, accessibility and safety in mind. It’s currently being used to streamline everyday tasks like controlling your connected home, selecting entertainment and ordering food and taxis.
But the ease of use makes it an intriguing solution for things like symptom reporting and tracking between patient and provider, treatment adherence, atmospheric or environmental controls, and accessibility for patients with limited mobility.
VR was king at CES and controller tech is on the rise
This year the Virtual Reality headset manufacturers exhibiting at CES were too numerous to count and VR environments demoing experiences in space, tech, automotive, entertainment, health and fitness were among the most engaging booth draws on the showroom floor.
While everyone seems to agree that VR is going to revolutionize medical education, it’s recent advances in VR controllers and the impact that they might have on rehabilitation and treatment methods that we found most inspiring at CES this year.
Two groups in particular, 3DRudder and Rink, are leading innovation in foot and hand controls, respectively, and are excited to explore applications for their devices in the healthcare space. Each offer the opportunity to gamify the treatment process in new and exciting ways and extend mobility exercises into the VR realm.
Sensum, the marketing industry’s new emotions experts
Turning emotions into data, measuring advertising’s effect on the subconscious, tracking the cognitive unconscious, things that used to be qualitative can now be quantitative thanks to Belfast-based Sensum.
They’re already working with some of the biggest media companies and agencies in the world to measure the effectiveness of messages, customer engagement, and usability.
Whether it’s a live event, or a product that needs to be tested for implicit response, new packaging, or a video message, Sensum has the platform and technology you need to capture the real-time emotional response from your audience.
They’re also the creators of the EmoCam.
CES is proving to be a venue for innovators and entrepreneurs to showcase their solutions for healthcare. As the empowered patient and modern physician begin to leverage new technology for better outcomes, there is an increasingly more important role for connected medicine, wearables, and mobile technology to help us live healthier lives.
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