As you enter this welcoming, creative environment, you are immediately humbled by the amazing creative work on display. The best work from around the world. The creative directors from many of the world’s top agencies are in attendance. It is a true creative event in every sense of the word.
The work is brilliant, and it is judged by only creative eyes. The judging takes place at 3 locations: Sydney, London and New York. And while you are here mingling with creative royalty, there is this great sense of community, as only creatives can experience. It is a chance for us to share stories, discuss the work, and enjoy each other’s company without the daily politics we are so used to dealing with.
This show is a very special one. They do it right, by getting a true global perspective on the work and then putting that judging through even more scrutiny at the regional level. Once it gets past the regional level, only the very best moves into the executive judging in New York. This is where the Global finalists and Grand winners are determined.
The debates over which work deserves to be considered the best are fun and filled with an intense passion. What is special is that we are fighting for someone else’s work to be recognized as the best. No other show does that.
And after we are done with the marathon of judging, we all go out and get to know more about each other, share our stories, and build friendships. Yes, we are rivals during the day, but during this prestigious event we are part of a special group that has a tremendous amount of respect for each other.
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