Tag Archives: behavior

Jul23

Curiosity Taught the Cat

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“An endless trail of ideas floats in the ether. You will only see them if you are curious.” I read this in The Eternal Pursuit of Unhappiness book all Ogilvy employees know and love. It got me thinking about curiosity—one of David Ogilvy’s eight habits. Is curiosity an important skill to have in the healthcare [...]

Posted in agency life, behavior change, Blogging, Culture, Education, Healthcare Communications, Work-life | Also tagged , , , , | 1 Response
Jul16

“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It

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It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda hurts. Good God I have to pee. I could probably snooze for like fifteen more [...]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Patient Communications, Self-monitoring, Technology | Also tagged , , , , | Leave a comment
Jun18

The Movement Toward “Pill Plus”

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Historically, the relationship between manufacturers and payers has been transactional in nature. Payers needed to work with many manufacturers to meet financial objectives. With markets like hypertension and cholesterol at their prime and filled with branded agents, contracts benefiting both parties were the No. 1 priority. The majority of the discussions were branded, and there [...]

Posted in Brand Awareness, Customer Relationship Marketing, Healthcare Communications, Learning, Patient Communications, Personal Reflections, Pharmaceutical | Also tagged , , , , | 2 Responses
Apr25

When Will Pharmaceutical Companies Embrace Behavioral Retargeting to Drive Adherence?

Shopping Key

Picture this: You visit a website, add something to your shopping cart, but abandon the transaction. Maybe you are distracted or decide to shop around to get the best deal. The next day, you’re on a different website. Suddenly an ad pops up on your screen…for that item you had in the shopping cart the [...]

Posted in adherence, advertising, Analytics, behavior change, Data, Digital, Healthcare Communications, Patient Communications, Research, Strategy | Also tagged , , , , , | Leave a comment
Mar18

SXSW 2013: Bad Behavior – the Saga of SXSW

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As you act, so you become Health and digital health are emerging themes at this year’s SXSW.  The chatter is robust, the personalities many, and the health and fitness devices ubiquitous.  The behavior is also legendary.  One notable tweet was: “SXSW is a fountain of knowledge where all go to drink!”  And while this is [...]

Posted in Apps, behavior change, Digital, Health & Wellness, SXSW Interactive, Technology | Also tagged , , | Leave a comment
Jan18

Consumer Electronics Show 2013 (4 of 4): The Car as a Platform

Connected-Car

This year’s Consumer Electronics Show (CES) has seen the maturation of a relatively new category of hardware and software integration: the connected car. Our cars are quickly becoming platforms the same way our computers and tablets are. Smartphones have introduced us to “app culture.” We are quickly adjusting to including these small tools into our [...]

Posted in Apps, Consumer Electronics Show, Healthcare Communications, Technology | Also tagged , , , , , , , | Leave a comment
Apr10

Why Numbers Can’t Tell Us Everything

I’ve been on a tear recently about the numerical bias that is starting to take over our world. There seems to be an obsession with proving that the numbers are all we need to know, and I’m just not buying it. I’m referring to the tendency for news agencies to use statistical tidbits like the [...]

Posted in Education, Marketing, Statistics, Strategy | Also tagged , , , , , , , , , , , , , , , , , , , | Leave a comment
Mar13

Emotional Branding: There’s a Lizard in Your Brain!

We all have brains. Reptilian brains. And much of our activity is driven by the associated limbic system. It’s not high-functioning, it’s not tremendously analytical. It’s visceral. And it’s this “neuro-gut” response that drives much of our behavior. Our neo-cortex is a much later evolutionary development that is responsible for higher thought and reason. It’s the “thinking man’s” brain. [...]

Posted in Branding, Creativity, Great Ideas | Also tagged , , , , , , , , , , | Leave a comment