Tag Archives: consumer

Jul16

“It’s not a tumor!” Cyberchondria and the Diagnoses That Spawn From It

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It’s 7 am; I’ve just awoken. My eyes are adjusting and I’m sprawled in my bed. My mind is not coordinated enough to move my body. Man, I am exhausted, I think. How is it only Thursday? My head kinda hurts. Good God I have to pee. I could probably snooze for like fifteen more [...]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Patient Communications, Self-monitoring, Technology | Also tagged , , , , | Leave a comment
Jul9

Is Print Dead?

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A lot has changed in print production since I entered advertising in 1987. Back in the day, printing was a form of art. A good printer was worth his or her weight in gold. But how times have changed! Especially within the last four to five years. Art has taken a back seat, and it [...]

Posted in advertising, content marketing, Customer Relationship Marketing, Digital, Digital Advertising, Direct-to-Consumer, Media, Personal Reflections, Social Media, Technology | Also tagged , , , , , , | Leave a comment
Jan18

Consumer Electronics Show 2013 (4 of 4): The Car as a Platform

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This year’s Consumer Electronics Show (CES) has seen the maturation of a relatively new category of hardware and software integration: the connected car. Our cars are quickly becoming platforms the same way our computers and tablets are. Smartphones have introduced us to “app culture.” We are quickly adjusting to including these small tools into our [...]

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Jan18

Consumer Electronics Show 2013 (3 of 4): What the Slew of New Tablets and eReaders Means for Pharma

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As the Consumer Electronics Show (CES) ramped up, I’d sneak peeks on my iPhone to get the latest news. During the show, I’d read longer articles and reviews on my iPad. At home, I flopped on the couch and immersed myself on the iPad Mini. So, yeah, three things: First, I am an Apple fanboy. [...]

Posted in Apps, Consumer Electronics Show, Content Strategy, Digital, Healthcare Communications, Social Media, Technology | Also tagged , , , , , , , , , , , , , | Leave a comment
Sep13

What Happens When a Consumer Becomes a Patient?

It happens to all of us, sooner or later. Whether it’s a health concern your doctor brings up during a routine office visit. Or you ask your doctor about a medicine you saw advertised on TV, online, in a brochure in the waiting room, or something health-related a friend or family member told you. At [...]

Posted in behavior change, Education, Health & Wellness, Healthcare Communications, Learning, Marketing, Patient Communications | Also tagged , , , , | Leave a comment
Apr5

Ogilvy Healthworld Idea Shop: Bringing Limitless Creativity to Healthcare Communications

Last year, I participated in an Idea Shop hosted by Ogilvy & Mather UK. Idea Shop is a “pop-up agency” with volunteers from Ogilvy & Mather UK giving their own time to come and offer free marketing ideas to small local businesses, charities, entrepreneurs and community projects. I spent a day at the pop-up shop [...]

Posted in Branding, Creativity, Great Ideas, Healthcare Communications, Idea Shop, Marketing, Networking, Social Media, Strategy, Technology | Also tagged , , , , , , , , , , , , , , , , , , , | Leave a comment