When I was in college, I studied both film and philosophy. Regarding philosophy, to paraphrase Steve Martin, I remember just enough to screw me up for the rest of my life. One of the reasons I love video is that it is a simulated reality. Although print, radio, and poetry all evoke different wonderful experiences, [...]
The Fellowship Scheme at Ogilvy Healthworld in London is one of the most comprehensive in the field. Fellows spend two years rotating through core disciplines of Advertising, Market Access, Medical Education, PR, Digital and Strategy/Planning. The scheme involves a combination of training, coaching, assignments and project work. Claire Lormor, who started in September 2012, reveals [...]
“We are drowning in information and starving for knowledge.” – Rutherford D. Rogers, Deputy Librarian of Congress I recently presented at SXSW, and while there attended a number of other talks and presentations. One, given by a Buddhist nun, made me think in a new way about what it is we do as healthcare communicators. [...]
Mobile has come to healthcare, and in a big way. From digital healthcare products that created a buzz at CES in January to innovative new fitness apps on display at SXSW this week, it’s clear to see that mobile technology will change the way we manage our health. But it also has the potential to [...]
This year’s Consumer Electronics Show (CES) has seen the maturation of a relatively new category of hardware and software integration: the connected car. Our cars are quickly becoming platforms the same way our computers and tablets are. Smartphones have introduced us to “app culture.” We are quickly adjusting to including these small tools into our [...]
Digital healthcare has finally gone mainstream, as evidenced by the speaker presentations and products that created a buzz at the Consumer Electronics Show (CES) last week in Las Vegas. Long known as a tech geek paradise, CES showcases the latest and greatest in cutting-edge consumer electronics. A keynote presentation, given by Verizon CEO Lowell McAdam, [...]
This year, for the first time ever, the Consumer Electronics Show (CES) was kicked off with a keynote from a mobile company. Dr. Paul Jacobs, Chairman and CEO of Qualcomm, set the tone for CES with his presentation entitled Born Mobile (full video source: http://www.qualcomm.com/ces). Here are some highlights on what he had to say [...]
Dear Us, With recent trends, the prognosis is clear. The era of the individual made reactive medicine king. But individualism is dying a slow death, kept alive only by all those insulin shots and cholesterol medicines that it’s too late for too many to stop using. Now we find ourselves looking in on two overlapping [...]
Banners have appeared in the same size and location on websites for many years. Over time, people have become trained to subconsciously block them out. This is known as banner blindness or burnout. Earlier this year, the Interactive Advertising Bureau (IAB) rolled out new ad units aimed at revitalizing the digital marketplace. In February, they debuted their [...]
You know the feeling: you pop into the shop and see something you want to buy, but times are tight and you simply can’t afford it. You want the best, but you feel compelled to consider all your spending priorities and choose to go for the less expensive brand—it’s a question of affordability. In today’s [...]
