Tag Archives: healthcare

Apr10

The Cycle of DTC

bluesky

The history of DTC advertising (and by that I mean all consumer/patient outreach, not just TV), has seen a number of highs and lows over the years. When campaigns first launched in the late ’90s and early 2000s, we watched as pharma marketers and their agencies worked to create brands out of medicines that, quite [...]

Posted in advertising, Creativity, Direct-to-Consumer, Healthcare Communications, Media, Personal Reflections | Also tagged , , , | Leave a comment
Mar25

SXSW 2014: True Potential of Social Media in Healthcare Is Still Ahead of Us

sxsw logo

Over a single-week period, SXSW Interactive hosts hundreds of presentations and panels. What was interesting to note this year, compared to the last few, is that a large percentage of healthcare discussions were now hosted on the stages of the two main convention centers, alongside all major celebrity keynotes. Among many trends and ideas that [...]

Posted in Apps, Data, Digital, Healthcare Communications, Physician Communications, Social Media, SXSW, SXSW Interactive, Technology | Also tagged , , , , , , , , | Leave a comment
Feb13

You Might Not Realize It, But You Can Be Working For The MI6

MI6

What interested me most about James Bond’s career, and, most importantly, that of his support staff, is the development and implementation of a unique and highly versatile arsenal of innovative technology. Starting with Bond’s pager in From Russia With Love, followed by that pen-sized-underwater-oxygen-recycling-breather-thing in Thunderball, or the way-ahead-of-its-time GPS tracker in Goldfinger—all these are [...]

Posted in adherence, advertising, behavior change, Branding, Clients, Healthcare Communications, Marketing, Technology | Also tagged , , , , , | Leave a comment
Nov22

Payer Marketing—What Happened to the Good Old Days?

prescription pad

Life was easy in the early days of payer marketing: create a formulary kit, negotiate a market share agreement with tier 2 status, and pull it through with some fancy formulary status flashcards. Yes, life was good back then. Did I say formulary kit? Yep, those have changed as well. The executive summary of AMCP’s [...]

Posted in Access, advertising, Healthcare Communications, Managed Care, Marketing, Physician Communications, Reimbursement | Also tagged , , , , | Leave a comment
Sep25

Google Glass in Healthcare: Do We Really Want In-Your-Face Medicine?

Jamie Singer thumbnail

You look at Google Glass and you think The Times April Fool’s joke. You think of those pie-in-the-sky inventions wheeled out on Tomorrow’s World in the 1980s by Judith Hann (you know, the one with the perm who gave Kevin Keegan a run for his money). Google Glass is Terminator vision. And it’s here. Now. [...]

Posted in Culture, Healthcare Communications, Medicine, Personal Reflections, Technology | Also tagged , , | 1 Response
Sep10

Zombies and the Cultural Tension Surrounding Healthcare

Shelagh Brooke thumbnail

As the healthcare experts of Ogilvy, we understand that people are motivated to change behavior in response to a tension in their lives—that gap between where they are now and where they want to be.  Often, recognition of this tension is in response to an event—a diagnosis, a heart attack, a bad test result, hitting [...]

Posted in behavior change, Branding, Culture, Healthcare Communications, Marketing | Also tagged , , | Leave a comment
Aug28

Finding a Home in Healthcare: The Journey of an Ogilvy Associate

Brittany Berman Thumbnail

In September of 2012, I began my journey through Ogilvy & Mather in the coveted position of Associate. I was one of 20 lucky recent college graduates who survived the demanding application process and would get to spend an entire year in Ogilvy & Mather’s renowned Associates Program.  In this year-long program, each Associate rotates [...]

Posted in agency life, Branding, Healthcare Communications, Planning, Strategy | Also tagged , , | Leave a comment
Aug22

Help Give Digital Healthcare a Voice @ SXSW

SXSW_Logo_2013_BlackBG_CS

The South by Southwest (SXSW) Interactive festival held every March in Austin has earned itself the reputation as a breeding ground for new ideas and technologies.  It is the biggest festival of its kind in the world focusing on emerging technologies. In keeping with Ogilvy CommonHealth World Wide’s ongoing drive to focus on and advocate [...]

Posted in Advocacy, Digital, Healthcare Communications, SXSW Interactive | Also tagged , , | Leave a comment
Apr30

Video Is the New Reality

Phone Video_Thumbnail

When I was in college, I studied both film and philosophy. Regarding philosophy, to paraphrase Steve Martin, I remember just enough to screw me up for the rest of my life. One of the reasons I love video is that it is a simulated reality. Although print, radio, and poetry all evoke different wonderful experiences, [...]

Posted in Branding, Digital, Healthcare Communications, Marketing, Video | Also tagged , , , , | Leave a comment
Apr2

The True Life of an Ogilvy Healthworld Fellow

beautiful view of big ben, london

The Fellowship Scheme at Ogilvy Healthworld in London is one of the most comprehensive in the field. Fellows spend two years rotating through core disciplines of Advertising, Market Access, Medical Education, PR, Digital and Strategy/Planning. The scheme involves a combination of training, coaching, assignments and project work. Claire Lormor, who started in September 2012, reveals [...]

Posted in agency life, Healthcare Communications, Learning, Marketing, Public Relations | Also tagged , , , , , | Leave a comment